In focus: Designers Guild – spring/summer 2020 with Tricia Guild

As it celebrates its fiftieth year of business, there is a celebratory feel surrounding the Designers Guild brand in 2020 – but complacency couldn’t be further from the DG team’s mind. The Spring/Summer 2020 collection is as full of life and innovation as ever, and founder Tricia Guild’s passion and expertise is still front and centre of the brand. In this video, she talks us through this fabulous collection, the process of creating it and the inspiration behind it, with all the knowledge and creativity we’ve come to expect.

In the gardens of Gravetye Manor in Sussex, where revered gardener William Robinson made his home and created a new concept for landscaped gardens, the Designers Guild team found inspiration for this year’s S/S collections. These inspirations come to life in the Grandiflora Rose fabrics, a fabulous collection of florals that feature, in Tricia’s own words, “wild flowers in profusion”. The title fabric is a glorious repeat of wild roses, geranium and other spring flowers, digitally printed in a painterly style on brushed cotton to give a softness and femininity.

For something softer still, the Fleurs de Jour fabric is a celebration of blooming peonies, their papery petals ultra-lifelike on a pure cotton weave, while for botanical effect, the Jardin Chinois features a bamboo motif, printed on velvet for a decadent effect that works particularly beautifully in upholstery. The two geometrics, Glasshouse and Parterre Geo, are inspired by the design of Robinson’s vegetable gardens, and present a beautiful contrast to the

Another highlight of the launch is Manipur, a best-selling collection of geometric cut velvets in an abundance of soft shades, and Corda, a beautiful plain velvet corduroy, as well as the beautiful location where this season’s photoshoots took place. Tricia describes the way that this collection pulls together geometrics, florals and leaves to create something that looks fresh and vibrant and could easily be recreated in any home. Watch the video: