Get the look: Fresh Maximalism

A movement stemming from one of the originators of maximalism with designs dating back to 1861, fresh maximalism is Morris & Co.’s new approach to the style that has taken the interior world by storm in recent times.

Fresh maximalism follows the same principles as classic or traditional maximalism, with its bold and courageous combination of patterns and textures.

This reimagined take on maximalism décor combines the joy of nature-inspired pattern with pops of fresh, optimistic colour, layered and mismatched to create schemes that are timeless, uplifting and memorable.

The Simply Morris collection encapsulates fresh maximalism entirely. Drawing upon the naturalistic, timeless designs of William Morris but with softer, sunny colourways, each design is reborn with a fresh new look and feel.

Made up of Morris’ most iconic and much-loved designs such as Strawberry Thief, Willow Boughs and Fruit, Simply Morris is a great place to start if you are looking to incorporate fresh maximalism in your home.

 Top tips

1. Don’t be afraid to combine different patterns and textures, this is the core of maximalism. Start off by choosing your hero pattern, a design you love and that truly represents your personality. Then simply build the rest of your scheme like a puzzle around it, making sure that each piece works in a cohesive yet interesting way.

2. Mix different scales of pattern together to create a point of difference between them, drawing the eye to different elements and creating a sense of intrigue.

3. And finally, fresh maximalism is a celebration of the outdoors, so add lots of greenery in the form of houseplants. Not only do they look nice, they’re great for reducing stress levels and boosting productivity.

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