Get the look: Fresh Maximalism

A movement stemming from one of the originators of maximalism with designs dating back to 1861, fresh maximalism is Morris & Co.’s new approach to the style that has taken the interior world by storm in recent times.

Fresh maximalism follows the same principles as classic or traditional maximalism, with its bold and courageous combination of patterns and textures.

This reimagined take on maximalism décor combines the joy of nature-inspired pattern with pops of fresh, optimistic colour, layered and mismatched to create schemes that are timeless, uplifting and memorable.

The Simply Morris collection encapsulates fresh maximalism entirely. Drawing upon the naturalistic, timeless designs of William Morris but with softer, sunny colourways, each design is reborn with a fresh new look and feel.

Made up of Morris’ most iconic and much-loved designs such as Strawberry Thief, Willow Boughs and Fruit, Simply Morris is a great place to start if you are looking to incorporate fresh maximalism in your home.


The perfect starting point for Fresh Maximalism, Simply Morris honours history with its layering patterns and the charm found only within an English country garden

Jessica Clayworth, Lead Designer at Morris & Co.

 Top tips

  1. Don’t be afraid to combine different patterns and textures, this is the core of maximalism. Start off by choosing your hero pattern, a design you love and that truly represents your personality. Then simply build the rest of your scheme like a puzzle around it, making sure that each piece works in a cohesive yet interesting way.

 

  1. Mix different scales of pattern together to create a point of difference between them, drawing the eye to different elements and creating a sense of intrigue.

 

  1. And finally, fresh maximalism is a celebration of the outdoors, so add lots of greenery in the form of houseplants. Not only do they look nice, they’re great for reducing stress levels and boosting productivity.

 

 

Explore the full Simply Morris collection | Shop Morris & Co. wallpaper

Shop Morris & Co. fabric | Shop Morris & Co. rugs

Fresh maximalism: Our wallpaper picks

Leicester Wallpaper by Morris & Co Green/Coral
Leicester
£126.00
Per roll
Pimpernel Wallpaper by Morris & Co Weld / Leaf Green
Pimpernel
£117.00
Per roll
Willow Boughs Wallpaper by Morris & Co Woad
Willow Boughs
£105.00
Per roll
Woodland Weeds Wallpaper by Morris & Co Sap Green
Woodland Weeds
£126.00
Per roll

Fresh maximalism: Our fabric picks

Mary Isobel Fabric by Morris & Co Pink/Ivory
Mary Isobel
£101.00
Per metre
Willow Boughs Fabric by Morris & Co Leaf Green
Willow Boughs
£94.00
Per metre
Simply Severn Fabric by Morris & Co Cochineal / Willow
Simply Severn
£94.00
Per metre
Fruit Fabric by Morris & Co Leaf Green / Madder
Fruit
£105.00
Per metre
Merton Fabric by Morris & Co Leaf Green/Sky
Merton
£122.00
Per metre

Fresh maximalism: Our rug picks

Seaweed Rug by Morris & Co Chrysanthemum
Seaweed
from
£265.00
Each
Willow Boughs Rug by Morris & Co Leafy Arbor
Willow Boughs
from
£265.00
Each
Pure Pimpernel Rug by Morris & Co Linen
Pure Pimpernel
from
£569.00
Each
Seaweed Rug by Morris & Co River Wandle
Seaweed
from
£265.00
Each
Strawberry Thief Rug by Morris & Co Slate
Strawberry Thief
from
£569.00
Each

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